MAxBupa
MaxBupa Health Insurance Company Limited (Niva Bupa) is an Indian health insurance company, founded in 2008. It is headquartered in New Delhi, India.
It started as a joint venture between Max India Limited and Bupa, the UK-based international healthcare group. Since early 2019, Max Bupa has been a joint venture between Bupa and private equity firm True North, when Max India sold its entire stake to True North. The company has a paid-up capital of ₹926 crore (US$130 million).
- CLIENT MAxBupa
- YEAR 2021
- CATEGORY Branding
- TAGS #art direction , #BOP , #Branding , #Conceptualization , #COP , #Creative , #Creative direction , #Insurance , #Marketing collateral , #product Launch , #production design